RacerX, founded by Justin Racer, is headquartered in San Francisco and is one of the U.S. gaming industry’s mostvaluable companies with a market value of US $17 billion.
Mission
RacerX is a gaming company focused on providing family-friendly, accessible games for people of all ages and abilities.
RacerX develops video games for both serious and casual gamers of all ages. However, the primary target audience of RacerX is serious gamers in Generation Y.
Target Market Visual Preferences
Font: An overwhelming percentage of the audience prefers sans serif fonts
Color: The audience prefers colors with mindful and optimistic vibes. More saturated, tech-driven hues appeal to and inspire them as long as the color remains authentic and honest.
Demographic Segmentation
Generation Y, also known as Millennials, comprises individuals between the ages of 26 and 41
Mixed racial andcultural backgrounds but grounded in an American lifestyle
Lower-middle to upper-middle class, working an assortment of jobs ranging from the service industry to the trade industry and professionals
Single or married with young children
College educated
Very social and technologically adept
Positive community orientation with a teamwork focus
Adventurous anddaring
Skeptical regarding most traditional advertising; receives almost all advertising and product suggestions via digital media
Lower-middle to upper-middle class, working an assortment of jobs ranging from the service industry to the trade industry and professionals
Psychographic Segmentation
First generation that grew up with technology
Highly protectedand sheltered by parents while growing up
Confident andmotivated
Team-oriented whilefocusing on achievement
Feels pressured to have a structured lifestyle
Highly trusting of digital media
Behavioral Segmentation
Skeptical toward conventional advertising but has a high degree of trust in digital media
Receives most of their daily news through social media
Very comfortable with technology
Geographic Segmentation
Mostly suburban but very comfortable living inor frequently visiting major cities
Sketches
Original sketches based on the target audience research
